A “now page” is an innovative concept in website design, which I first discovered from Derek Sivers. A “now page” is a webpage that serves as an alternative to the traditional “about page.”
The “now page” is updated frequently and designed to give visitors a more up-to-date and specific picture of what is currently going on in a person’s life or business. This can include information about current projects, goals, and plans, as well as any recent accomplishments, awards or updates.
“Now page” vs About Page
The key difference between an about page and a “now page” is that an about page is generally more static in nature. It’s usually updated infrequently and often provides a broad overview of a person’s background, qualifications, and mission. However, a “now page” is intended to be updated frequently, providing a more in-depth look at what’s happening right now.
How a “Now Page” Can Build Connections With Your Audience and Drive Traffic To Your Website
There are many reasons why a business owner or individual might want to include a “now page” on their website. Firstly, it can be an effective way to build a connection with visitors and potential customers by providing a more personal and authentic view of what is happening in your life or business. It can also be a useful tool for building trust and credibility, as it demonstrates that you are actively engaged in your business and that you are transparent about your current activities and plans.
Secondly, it can be a great way to drive traffic to your website. By providing regular updates and fresh content, you are encouraging your visitors to return to your site on a regular basis. This can be particularly beneficial for businesses looking to build a loyal customer base, as it gives visitors a reason to come back and see what’s new and what’s going on.
You could even put a link in your social bios or at the bottom of your emails for people to check out what’s going on.
A “Now Page” Can Keep You on Track With Your Goals
Finally, it can help to keep you focused and motivated. In the same way you publicly declare your goals at Weight Watchers, by setting goals and sharing them publicly, you are more likely to be held accountable for achieving them. It also gives you a chance to reflect on what you have done and what you want to do in the near future.
In Summary, a “now page” is a powerful tool you can use in the same time it takes to write a Twitter post, that can be used to build connections, establish credibility, and drive traffic to your website. While an about page is essential for providing a general overview of a business or individual, a “now page” can provide a more up-to-date and specific picture of what is currently happening in a person’s life or business. For these reasons, it is worth considering including one on your website in addition to an about page.
